There are many channels of advertising. However, some are more effective than others. It is important that a brand compares the effectiveness of each advertisement means before settling for a channel. In this digital times, Podcast is one of the most effective advertising channel.
According to a research that was carried out by the leading research company in the podcast industry, Edison Research, Podcast is indeed very effective as a means of advertising. For this research, the research company worked independently sampling some brands that are advertised by PodcastOne. They took five well-known brands and took an average of two weeks researching on each of the brand. Also, the same methodology was used on the all brands. They took the brand awareness ate before the ads began running on PodcastOne then measured the brand awareness and intent to buy after the ad period. What they noted for all brands is that awareness increased significantly. They also noted that the awareness increased with as high as 76%.
This was according to results that were released by the company during a press release. During the press release, Normann Pattiz commented how happy he was having been able to finally have a research conducted to prove the advertising effectiveness of podcasts. He seemed positive that now, more brands would be willing to have their products advertised on Podcasts. Tom Webster, The VP of Strategy in Edison Research also said that the company was privileged to be working with the leading podcast network for their research.
About Norman Pattiz
Norman Pattiz is a successful businessman and entrepreneur. He is the founder of PodcastOne, the number one podcast network in the world. He founded the podcast in the year 2013, then naming it as Launchpad. Fast the company has grown to have over 400 million impressions. Today, the company also boasts of a total of over 200 podcasts in varying categories including paranormal, comedy and sports.
Norman Pattiz is also the founder of Westwood One. Westwood One is among the largest media companies in the world. Under his leadership, Westwood One grew to manage productions for some of the most popular media brands including CNN and CNBC. Norman Pattiz can irrefutably be said to be among the most influential leaders in the media industry. Everything he touches turns to gold.