Lori Senecal – Pursuing Greatness

Lori Senecal is no stranger to success. Lori Senecal is the current CEO for Crispin Porter and Bogusky and was previously the Global Chairman and CEO of KBS. Under her guidance, KBS saw an expansion from a 250 person private agency to over 900 people globally. Her career spans across many of years of providing great service with top companies. She was the President of the head of McCann and Erickson in New York, and as the Global Chief Innovation Officer at McCann Worldgroup.

To whom much is given, much is expected, and to whom performs greatly achieves greatness. That sums up the recipe for Senecal’s success and current responsibilities at Crispin Porter and Bogusky. She is in charge of overseeing CP+B‘s international expansion and growth, and manages allocation of the companies eight global offices and added development. She was appointed the position at a time the company won a global account with Infiniti, thus proving the trust the company has in Lori. She accepted this task while fulfilling her duties as the president and CEO of MDC Partner Network.

Lori is not only an outstanding businesswoman but is also a phenomenal leader. According to hubspot.com, because of her leadership with KBS, the company is known today as one of Crain’s top companies to work for in New York City. It has also been recognized on Ad Age’s archives of Stand Out Agencies for three years in a row. While serving with McCann and Erickson, she spearheaded the TAG Ideation program. This was a program designed for young-adults working towards a career in marketing.

Lori Senecal spends a great deal of her time sharing her wealth of knowledge and industry insight through speaking engagements, award juries, op-eds and television appearances. In 2014, she received an award from Ad Age receiving the Woman To Watch Award honor. She was also honored in 2013 at the AWNY Game Changer Awards with the Quantum Leap award. Through precision and pure effort, Lori has proven tremendously that greatness comes to those who work towards it. For more info, visit 3percentconf.com.

Reference: https://www.shootonline.com/news/tags/13820

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