Next Step of Business: FreedomPop attempting to Offer Free Access to WhatsApp

FreedomPop is an up-and-coming MVNO (Mobile Virtual Network Provider)that specializes in the distribution of SIM and micro SIM cards as well as little-to-no cost basic mobile services, namely calling and texting.

In order to win popularity and reputation in the mobile network industry, they have recently announced a new feature: zero-rated access to their own app, WhatsApp. This means that anyone, regardless of whether they have little or even no data allowance, will have completely free access. The downside?

FreedomPop is a self-made company based out of and founded in Los Angeles California five years ago. Their game-changing objective? To give free talk time, messaging and data allowance to people who can only afford the most basic of cell phone services. FreedomPop has stayed in and maintained operations within the United States for most of its existence, although it did make it’s first international entrance in September of last year (2015). Their launch in Spain is now their third country to do business with and gives some possible indications to how it has the potential to revolutionize mobile cell phone service across the globe.

The Facebook-owned company needs little introduction. Facebook, as well as other social media services, have offered WhatsApp along with their other services, but the idea of a zero-rated app has been banned in some markets across the world.  This law prohibits services to favor some demographics, as it shows “discrimination.” Similar problems have happened in the European Union, but the EU is leaving regulations to the discretion of its member countries.

More information about FreedomPop and their international endeavors can be found at the following link: http://www.recode.net/2016/1/20/11588924/freedompop-raises-another-50-million-to-offer-cheap-global-roaming

Check out this FreedomPop review: http://www.pcmag.com/article2/0,2817,2427635,00.asp