Bernardo Chua and Organo Gold

Bernardo Chua is currently known as a leading name in the direct sales industry. Much of Chua’s work, within the last decade, has focused on introducing consumers to Ganoderma through the use of coffees and teas. Ganoderma is a genus of mushroom that has been used as a traditional medication in many parts of Asia.

The mushroom is thought to have beneficial effects on the immune and cardiovascular systems, as well as the prostate gland. Bernardo Chua has been a major influencer in two extremely successful companies Gano Excel and presently, Organo Gold. Chua has played a crucial role in introducing Ganoderma to the North American market, from the Philippines.

Chua’s upbringing ignited his passion for Ganoderma. Growing up in a Chinese household, Chua was introduced to the herb at an early age. In 2008, after the establishment of Gano Excel, Chua decided that he wanted to take the Ganoderma products to next level.

After seeing the success of the products in the Asian market, he decided to expand his distribution to include countries in the West. Within five years of establishing Organo Gold, and expanding distribution, Direct Selling News reported the company as the 55th largest direct selling company in the world.

Much of the company’s success is a result of Chua’s dedication to educating consumers. Ganoderma isn’t as well known in the West, and taking the time to reach out to customers and educate them on the benefits of the herb has greatly helped in its’ popularity. Education also builds trust between consumers and distributors, which some companies lack.

Currently located in Canada, Organo Gold has consumers all over the world. Even with the success of Organo Gold, Bernado Chua and his company continue to focus on methods to stay ahead of the competition. This focus is one of the big reasons why the company continues to grow.

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