NutriMost, a company well known for their high tech and overall improvement diet approach, has gone to court due to Healthy Living stealing their whole promotional video. The rival company went to NutriMost’s web site and stole the whole video. They even kept the testimonials and only changed the name “NutriMost” with “Can’t Lose Diet.”
Healthy Living has yet to comply with the cease and desist order. They have put up a shorter version of the stolen video. Finally, after a court order barring the video altogether, the company took it down and NutriMost is ready to seek damages. NutriMost wants 300,000 dollars for theft and loss of reputation. Potential customers could have been misled by this video, causing the NutriMost reputation to be tarnished.They use body scanning technology to see where the fat is stored and a person’s hydration level. Where fat is stored and how much water a person retains can lead to weight gain and other health problems. These individualized plans help the customers to lose weight and improve their health. NutriMost tries to help customers lose 40 pounds in 40 days.