When you visit Doe Deere’s Instagram page, you will be welcomed by numerous pictures of Deere wearing bright makeups and face paints, which define her innovative brand, Lime Crime. However, there is more to Deere than just a cute face with colorful makeup. She is a talented businessperson and a fashion designer. She featured on Self-Made Magazine as one of the Leading Inspiring Female Entrepreneurs after creating her fastest growing brand.
Doe Deere was artistic and imaginative even when she was a child. On her hands, she never lacked paints and pencils. She had easy access to her mom’s makeup and always applied as much color as possible on herself.
Origin of the name “Lime Crime”
She decided to go by the name Lime Crime since at the time; silly handles were trending on the Internet. Additionally, the name not only rhymed but also invoked bright green, which was her favorite color. Today, Lime Crimes stands for a revolution of colors, breaking the fashion rules, and being innovative with colors. Rather than conforming to fashion rules, Lime Crimes encourages fashion enthusiast to enjoy and have fun while using colors.
Deere gets an immediate feedback from her clients and followers when she launches new products. She takes negative criticisms positively and uses them to improve the quality of her products. She responds to queries and complaints from customers in a prompt and professional manner. Deere calls her fans Unicorns since she believes they were born unique and are proud of it.
Doe Deere is a Russian-born fashion guru, who founded Lime Crime in 2008 and currently serves as its CEO. Her desire to come up with makeup that complimented her clothes that sold on eBay compelled Deere to launch Lime Crime Makeup. In 2009, Lime Crime became the first firm to deploy to the market distinct and unique lip colors. In 2012, the company introduced its first velvetines and became a market leader in the highly famous trend of liquid to matte lipstick.
Since she started out humbly and rose to greatness, Deere supports other businesses and startups owned by women. She graces public events like Vegas Nay’s Stardust Tour and PHAMExpo and speaks on the topic of following your passion and finding your voice. She likes encouraging other ambitious female entrepreneurs and interacts with them through a Facebook account and Instagram.